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The false narratives, invisibility, and the erasure of Native peoples must end

For decades, the lack of representation and information about Native peoples has perpetuated damaging myths and stereotypes. IllumiNative is an initiative, created and led by Natives, to challenge the negative narrative that surrounds Native communities and ensure accurate and authentic portrayals of Native communities are present in pop culture and media.

Happy Indigenous Peoples Day! Enjoy this Indigenous made message and share with you and yours!

Created by Steven Paul Judd and Ryan RedCorn

STRATEGIC AREAS OF FOCUS

Four program pillars will drive IllumiNative’s work. The
program pillars are; Design Lab, Connect + Activate,
IllumiNative Digital Hub, and Create Impact.

01

DESIGN LAB

The Design Lab is the research, strategy and convening hub of IllumiNative.
Working in partnership with leading Native thought leaders, artists, grassroots organizers and allies, the Design Lab will conduct convenings and utilize research to inform the development of transformative strategies, content and high-impact narrative change campaigns.

02

CONNECT + ACTIVATE

Connect + Activate Connect + Activate will serve as a training and networking hub to build the capacity of Native organizations, communities and allies to advance narrative change and to connect opinion-shaping institutions with Native storytellers and advocates.

03

ILLUMINATIVE DIGITAL HUB

The IllumiNative Digital Hub will curate existing and new Native content and create a website that will serve as a collaborative digital platform and catalyst for Native voices, art, stories, activism, and cultural expression.

04

CREATE IMPACT

The Create Impact focus of our work will invest in the development of new creative original Native content and high-level social impact campaigns.

Illuminating Native Peoples

By supporting the creation of authentic and contemporary Native stories and
content in film, television, media, digital mediums and entertainment, IllumiNative
in partnership with Native peoples and allies will shift the national narrative.

OUR TIME
IS NOW

Together, we need to illuminate the vibrancy of Native voices, contributions, wisdom, innovation and lived experiences and break through the dominant negative narrative and erasure of Native peoples.